Brew Bud Franchise Promo
New Franchise Brand: How to Turn Doubts into Trust?
Easy Vending, a leader in the vending business in Ukraine, launched the self-service coffee shop franchise Brew Bud. The objective: not just to present the franchise terms but to convince entrepreneurs that this is a reliable investment.
01.Challenge
• Trust in a new brand: How do you convince people to part with their hard-earned savings —money that could otherwise go toward a car or a deposit?
• Two franchise formats, so two different audiences: How do you craft a single message that resonates with both segments of potential franchisees?
02.Implementation
✅ Step 1. Deep Understanding of the Audience
We didn’t just identify the fears and barriers of franchisees—we created a Belief Map, outlining what they think now and the conclusions they need to reach.
✅ Step 2. Key Message
Based on the Belief Map, we developed a message that aligned with the audience’s expectations and addressed their concerns.
✅ Step 3. Success Story Film
The campaign was built around the founders of Easy Vending—two friends who, 15 years ago, left stable banking jobs to rent their first coffee vending machine. Their story demonstrated that Brew Bud is a “roadmap” to a profitable business, refined through years of experience.
This concept delivered:
✔️ Trust through personal experience – people trust people.
✔️ Role models – the founders became an example for potential franchisees.
✔️ A natural, compelling message – clearly showing why this franchise is a fast-payback business with minimal risk.
✔️ An emotional connection with the founders.
✔️ Strengthened trust in the brand.
05.TEAM
Frequently
asked
questions
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What types of videos does Look Up Agency create?
Look Up Agency produces documentaries, explainers, promo videos, corporate films, and other video content for communication – to help B2B companies and state agencies shift their audience’s beliefs. We handle everything from strategy and creative development to final editing.
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How much does video production cost?
The cost depends on factors like duration, production complexity, number of locations, actors, and more. We provide a personalized quote after a consultation.
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What are the project timelines?
Short explainer videos can be completed in a few weeks, while complex documentaries may take several months. Exact timelines are determined individually.
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Does Look Up Agency work with international companies and state agencies?
Yes, we have experience with both state agencies and big international corporations. We follow all standards and work through tenders and official contracts.
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What if we already have a script or filmed footage?
We always recommend starting a video project with a strategy to ensure the budget is used effectively. In some cases, we can work with a client’s script or handle only post-production. If a script or concept is ineffective, we provide honest feedback.
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How can I order video production from Look Up Agency?
Our collaboration begins with an introductory meeting, where we learn about your challenges and goals. To schedule a meeting, leave your contact details in the feedback form or call us or send an email.
Switzerland +41 076 840 48 21/ Ukraine +38 093 167 48 21
info@lookupagency.net
Director: Krystyna Braslavska
DOP: Dmytro Chub
Lighting: Roman Daniulyk
Make-up: Yulia Tsarenko
Administrator: Anna Snytko
Video editor: Serhii Shalyhin
Colorist: Oleksii Kondratenko
Graphics: Bohdan Martovskyi
Sound Design: Yevhen Lutsenko
Producer: Iryna Kabluchko