Promotion of Aerospace Technologies in Asian Markets
Technology Presentation
Client, Paton Corporation, brings together business and one of the world’s most renowned research centres.
The E.O. Paton Institute of Electric Welding is a global leader in welding technologies and materials science, with innovations applied in aerospace, energy, and heavy industries.
Paton Corporation entered the Asian market with unique nanotechnologies for aerospace material bonding. Our task was to ensure effective communication of these technologies to local partners and investors.
01.Challenge
1. Linking Paton Corporation’s technologies to the legacy of Paton – the Paton name is well-known in China, but it was crucial to clearly demonstrate the evolution from traditional welding to cutting-edge nanotechnologies.
2. Adapting to the Asian market – beyond translation, the content had to be tailored to industry-specific and cultural expectations.
3. Complexity of the technology – the messaging needed to be clear, logical, and visually engaging for non-specialist audiences.
02.Solution
Step 1. Refining the messaging
– Identified the key messages that highlighted both Paton’s legacy and its modern innovations.
– Rewrote technical content into a concise, compelling narrative, aligned with Asian market expectations.
– Created a structured presentation that clearly explained the benefits of the technology for aerospace applications.
Step 2. Dynamic video presentation
– Ensured a flawless pitch every time – allowing the message to be delivered consistently.
– Eliminated language barriers – the content was adapted for a Chinese-speaking audience.
– Engaged even a cold audience – dynamic visuals made complex technologies accessible and compelling.
✔Messages were fully adapted to the local audience, making the innovations more accessible and persuasive for Chinese partners.
✔Strengthened the perception of Paton’s heritage and expertise, positioning the technology as part of a long-standing tradition of engineering excellence.
05.TEAM
Script: Iryna Kabluchko
Director: Sergii Tymchenko
Camera: Yana Gagarina, Andrii Grybkov
Video Editor: Sergii Tymchenko
Motion design: Anton Kudlay
SFX & mixing: Yevhen Lutsenko
Producer: Oleksii Olenchuk, Iryna Kabluchko
Studio: ST-Production
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